In the last 4 years I have increased my private turnover by a factor of 3 and I believe there are 4 big but simple tools that have been a big part in this increase.
3) Demo model
4) Patient information packs
I have recently added a little "Before and After" gallery on my surgery wall. It seems to be going down well with patients. Useful to motivate discussions about whitening and cosmetics in general and helps to explain photo consent and why dental photography is so useful. Its difficult to judge scale from my phone photo. These are A4 prints and the frames are just basic ones from Ikea for a few pounds each including the mount and then I just add my business card behind the glass.
Ultimately I would love to have a big flatscreen TV on the wall to show the pt photos and animations but for now these will do.
Does anyone else have anything similar on the wall or as a book in the waiting room? I would love to see how you have done it if you do.
I have also started adding some photos of my work to my website as well:
Dr Chris Harper