THIS BOOK IS AMAZING!
I know I have been very positive about a few of the books I have read over the past few months, but honestly "Start With Why" has jumped right into the top 3 of the books I have read this year. It has made a really complex field so amazingly clear and understandable and is going to have a huge impact on everything I do.
The diagram above pretty much sumarizes the reason this book exists. Most people and companies know what they do but not why they do it. "Fixing teeth" is my what while I am at work, but it isnt a "why", and it doesnt explain why I am so happy to get up at 5.30am and spend a lot of time blogging etc.
"Making profit" is not a real "why". A real "why" is a much deeper concept and it may take a lot of thought to really get to the bottom of it. Simon Sinek guides you through this process so well and for me at least it has absolutely clarified my "why" which I can use to guide everything I do. I love to help people become better, achieve more, realise their potential. That is my why. And it has resulted in me adopting a new motto to live by which I will be incorporating into my life:
"Let me help you become a better version of yourself".
Knowing your why helps to guide how you should do business, how you should advertise, treat your staff. It guides everything. I would go so far as to say "Start With Why" should be classed as essential reading. If you wish to purchase it as a physical book or audiobook please follow one of these links here:
And if you have already read it I would love to hear your thoughts on it and what your why is if you can articulate it.