This might seem like a strange book to include on a dental blog but it actually could be quite useful for a lot of dentists. While there is a lot of very technical detail that only very tech savvy individuals will get that is balanced against a lot more broad concepts such as how to work out your brand and logo etc.
The take home messages for me from this book are:
An individual or a business needs to work out what the main purpose of their website is in the very early planning stages and build it all around that.
Brand ethos cannot be overlooked as it guides all marketing
Logo design can be difficult to get right
Basic search engine optimisation can be done easily
If you want really high website traffic or will be reliant on your website bringing you business get professionals who know their stuff as it gets very complex.