This year I am determined to read more books both in the realm of fiction and non-fiction and whenever I read anything that I think would be relevant to other dentists I thought I would talk about it here. Unfortunately I often struggle to find time to read however I have recently discovered audiobooks which means that I can make better use of my time driving to and from work (I spend at least 6-7 hours a week commuting). I am getting these books from various platforms such as Amazon's Audible app and my local library audiobook rental service.
So the first of these reviews is one such audiobook, namely the audiobook version of the Ask Gary Vee book which I have listened to over the past 2 weeks.
Gary Vaynerchuk is an American entrepreneur who started in the business world building up his family wine wholesale business and then recently has created one of the fastest growing social media and advertising businesses in the US. He spends a lot of time doing public speaking and has a business Q&A youtube channel and this book is a collection of some of those questions.
This audiobook was truly inspirational to me. Gary's confidence and positivity is remarkably infectious and it was listening to Gary's advice that gave me to positive push to actually create this website. There were so many points that were lightbulb moments for me. I would strongly urge anybody interested in promoting themselves or their business to read/listen to this.
Specific learning points relating to dentistry
This book is not in any way targeted at dentists but it is full of useful info that could potentially help them. The main topics of interest include:
Controlling your online presence and therefore what information about you is in the public domain.
The potential ways individuals or businesses can benefit from online advertising.
How the various social networks vary and how they should be treated differently to get best results.
How to get the best work/life balance
But the biggest benefit is the incredibly motivational feel to this whole book. I would be surprised if anybody can read/listen to this without taking away a more positive attitude to some part of their life or work.
Dr Chris Harper